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According to Zeithaml and Bitner (), quality customer service is imperative to gain and sustain competitive advantage. Service quality differs from the quality of goods in that a service is intangible (Van der Wal, Pampallis and Bond. ). Some researchers look at perceived service quality as an attitude Quality in terms of customer satisfaction With regard to customer satisfaction, Mukherjee (, p) asserts that customer satisfaction entails ensuring that the customers’ needs are met effectively. If a firm does not serve its customers effectively, there is a high probability of the firm not achieving its profit maximisation objective Customer satisfaction are playing an important role in any business because it helps to find out strengths and weaknesses of the business. “Customer satisfaction is identified as the distinction between assumed quality of service and the customer’s involvement or feelings after having perceived the service” (Bateson & Hoffman ). Service quality
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According to Zeithaml and Bitner (), quality customer service is imperative to gain and sustain competitive advantage. Service quality differs from the quality of goods in that a service is intangible (Van der Wal, Pampallis and Bond. ). Some researchers look at perceived service quality as an attitude Quality in terms of customer satisfaction With regard to customer satisfaction, Mukherjee (, p) asserts that customer satisfaction entails ensuring that the customers’ needs are met effectively. If a firm does not serve its customers effectively, there is a high probability of the firm not achieving its profit maximisation objective Customer satisfaction and service quality both are very important for every business. Customer satisfaction are playing an important role in any business because it helps to find out strengths and weaknesses of the business. “Customer satisfaction is identified as the distinction between assumed quality of service and the customer’s involvement
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Customer satisfaction are playing an important role in any business because it helps to find out strengths and weaknesses of the business. “Customer satisfaction is identified as the distinction between assumed quality of service and the customer’s involvement or feelings after having perceived the service” (Bateson & Hoffman ). Service quality Quality in terms of customer satisfaction With regard to customer satisfaction, Mukherjee (, p) asserts that customer satisfaction entails ensuring that the customers’ needs are met effectively. If a firm does not serve its customers effectively, there is a high probability of the firm not achieving its profit maximisation objective Customer satisfaction and service quality both are very important for every business. Customer satisfaction are playing an important role in any business because it helps to find out strengths and weaknesses of the business. “Customer satisfaction is identified as the distinction between assumed quality of service and the customer’s involvement
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· The service quality and customer satisfaction has been considered very important to help to improve the overall performance of business (Magi & Julander, ), This bring us an understanding of how service providers will have more opportunity to support their customers to meet their expectation levels with gaining maximum profit from the blogger.comted Reading Time: 6 mins Quality in terms of customer satisfaction With regard to customer satisfaction, Mukherjee (, p) asserts that customer satisfaction entails ensuring that the customers’ needs are met effectively. If a firm does not serve its customers effectively, there is a high probability of the firm not achieving its profit maximisation objective Customer satisfaction and service quality both are very important for every business. Customer satisfaction are playing an important role in any business because it helps to find out strengths and weaknesses of the business. “Customer satisfaction is identified as the distinction between assumed quality of service and the customer’s involvement
Introduction
According to Zeithaml and Bitner (), quality customer service is imperative to gain and sustain competitive advantage. Service quality differs from the quality of goods in that a service is intangible (Van der Wal, Pampallis and Bond. ). Some researchers look at perceived service quality as an attitude Customer satisfaction and service quality both are very important for every business. Customer satisfaction are playing an important role in any business because it helps to find out strengths and weaknesses of the business. “Customer satisfaction is identified as the distinction between assumed quality of service and the customer’s involvement Customer satisfaction are playing an important role in any business because it helps to find out strengths and weaknesses of the business. “Customer satisfaction is identified as the distinction between assumed quality of service and the customer’s involvement or feelings after having perceived the service” (Bateson & Hoffman ). Service quality
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